Overview

Make your point - first time, every time. Have you ever left a meeting thinking, ""That was terrible. I might as well have been speaking Martian."" What if there was something you could do about it? What if you could learn, step by step, a battle-tested, tried and trusted method to build killer presentations and give polished speeches? Then So What? Better Briefs, Powerful Presentations is just the book for you. From ideation to topic selection to outlining, research, slide building, refining, and delivery, you'll find a paint-by-numbers approach to every major part of presentation building. Follow the methods presented here, and you'll quickly find yours the voice that everyone demands. How do you know these techniques are reliable? Battle-tested is not just marketing copy. Every technique in this book has been used to train analysts who must communicate when lives are at stake. If they work in the war room, they'll work in the boardroom. Distilled from thousands of hours of instruction, training, and coaching, So What will fill your public speaking toolbox like no other book can. - Understand and face your fear of public speaking - Learn how to focus your presentations and save time building them - Develop skills to know your audience and tailor speeches to them - Reshape your thinking and approach to public speaking - Gain techniques as trained to expert military analysts - Enhance your clarity and articulation - ...and so much more!

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""I've had the pleasure to work with Adam, and his book is well worth the read, and another tool for your leadership kit!!"" - Colonel John ""Pepe"" Soto (Retired), former business strategist for Raytheon and Northrop Grumman, and Senior Defense Analyst for the Department of Defense

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