Overview

All leaders want three things from their teams: increased performance, increased innovation, and increased emotional engagement. Yet as leaders we often unintentionally send our teams into the part of their brain--their Stuck State--where optimal performance is tremendously comprised. The Stuck State is where we are triggered and in fight/flight/freeze, with no access to our greatest resources. The Smart State is where we have full access to creativity, problem-solving, innovation, higher consciousness, emotional engagement. It's essential to learn techniques to avoid sending our teams into their Stuck State and also to help them shift into, and stay in, their Smart State. What does a culture that is working from their Smart State look like? Individuals become 35%+ more productive in 6 months or lessSales are closed 50%+ fasterMarketing messages are 62%+ more effectiveRevenues and/or profits are doubled annuallyIndividuals become more emotionally engaged, loyal, accountable and ownership-focused by 73%+New products and services are created 48%+ faster

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9781614484295

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Thank you for all your work in fostering American entrepreneurship. <br> --President Bill Clinton <br> Christine is super-high bandwidth. <br> --Bill Gates <br> CCA has made a huge difference in the growth of our company, the level of leadership across the team, the sense of ownership in all of our employees. In addition, they are helping me perform at new levels I had not known were possible.<br> Before working with CCA I had too many direct reports, and although our culture was terrific, we weren't developing leaders at all levels. CCA did a Cultural Assessment, where they uncovered what truly motivates our employees, helped us identify our emerging leaders, and helped us see how we could create a culture of profound innovation, collaboration, accountability, empowerment. <br> The results have been remarkable. Our employees are more engaged and taking greater initiative, our emerging leaders are learning how to be more effective and are mentoring their reports to be the same, and our company is reaping the substantial benefits. We are on track to double our eight-digit revenue in the coming year. <br> Our board has commented on our renewed vitality, focus, performance. Our employees are on their way to a 'Thank God It's Monday' attitude. And I have greater visibility and more time to focus on strategy.<br> Thanks, CCA! <br> --Michael VanErdewyk, CEO, ReliaMax <br> Whatever business challenge we've come up with, Christine and the CCA team have worked through it before--and often across multiple industries. CCA has multiple approaches and strategies for us to pick from and match with our culture and the opportunity at hand. CCA's tools and techniques are practical, easy to apply, and super impactful. They have truly resonated with my team. <br> Christine is all about ROI--she helps me drill down to what will really move the needle in our business, then she helps me and the executive team get the result we want. Whether it's company-wide ac

""Thank you for all your work in fostering American entrepreneurship."" --President Bill Clinton ""Christine is super-high bandwidth."" --Bill Gates ""CCA has made a huge difference in the growth of our company, the level of leadership across the team, the sense of ownership in all of our employees. In addition, they are helping me perform at new levels I had not known were possible. ""Before working with CCA I had too many direct reports, and although our culture was terrific, we weren't developing leaders at all levels. CCA did a Cultural Assessment, where they uncovered what truly motivates our employees, helped us identify our emerging leaders, and helped us see how we could create a culture of profound innovation, collaboration, accountability, empowerment. ""The results have been remarkable. Our employees are more engaged and taking greater initiative, our emerging leaders are learning how to be more effective and are mentoring their reports to be the same, and our company is reaping the substantial benefits. We are on track to double our eight-digit revenue in the coming year. ""Our board has commented on our renewed vitality, focus, performance. Our employees are on their way to a 'Thank God It's Monday' attitude. And I have greater visibility and more time to focus on strategy. ""Thanks, CCA!"" --Michael VanErdewyk, CEO, ReliaMax ""Whatever business challenge we've come up with, Christine and the CCA team have worked through it before--and often across multiple industries. CCA has multiple approaches and strategies for us to pick from and match with our culture and the opportunity at hand. CCA's tools and techniques are practical, easy to apply, and super impactful. They have truly resonated with my team. ""Christine is all about ROI--she helps me drill down to what will really move the needle in our business, then she helps me and the executive team get the result we want. Whether it's company-wide ac

Author Information

New York Times bestselling author Christine Comaford is a Business Acceleration Expert. She is best known for helping her clients create predictable revenue, deeply engaged and passionate teams, and highly profitable growth. She delivers these impactful outcomes as a result of her 30 years building her own and her clients' business. Christine is sought after for providing proven strategies to shift executive behavior to create more positive outcomes, enroll and align teams in times of change, massively increase sales, product offerings, and company value. Her coaching, consulting and strategies have created hundreds of millions of dollars in new revenue and value for her clients. CEOs, Boards and Investors count on Christine to help them: Increase accountability, communication, execution among team members resulting in profound revenue, profit, market position growth. Navigate rapid growth where internal priorities are frequently shifting and the team is challenged to quickly adapt and stretch. Resolve conflict or improve alignment of business partners, teams, board members. Improve the leadership and communication skills of C- and VP-level executives by helping them overcome their blind spots and challenging behaviors, and expand their vision. Execute a new business model or complete company turnaround with executive and cultural support. Christine's clients grow their businesses at surprising speeds and greatly outperform their competitors due to her expertise of 30+ years building and growing businesses and 35+ years in human behavior optimization. As an Entrepreneur, Christine has built and sold 5 of her own businesses with an average 700% return on investment, served as a board director or in-the-trenches advisor to 36 startups, and has invested in over 200 startups (including Google) as a venture capitalist or angel investor. Christine has consulted to the White House (Clinton and Bush), 700 of the Fortune 1000, and over 300 small businesses. She has repeatedly identified and championed key trends and technologies years before market acceptance. Christine has also led many unconventional lives, adding to her 360 Degree ability to understand business not as just a set of strategies, but also as a complex web of human interaction. She has been a: software engineer (at Microsoft, Apple, Adobe, Lotus), entrepreneur, and venture capitalist. Her triumphs and disasters are revealed in her New York Times, USA Today, Wall Street Journal, BusinessWeek, and Amazon.com bestselling business book: ""Rules for Renegades: How to Make More Money, Rock Your Career, and Revel in Your Individuality."" The book is available at all major retailers or via www.RulesForRenegades.com. Her next book, ""SmartTribe: Creating A Culture That Outperforms, Outsells, Outgrows the Competition"" will be released in January 2013. Christine is a leadership columnist for www.Forbes.com. She has appeared on Good Morning America, The Big Idea with Donny Deutsch, CNN, CNBC, MSNBC, FOX Business Network, PBS, CNET and is frequently quoted in the business, technology and general press at large. Stanford Graduate School of Business has done two case studies on her and PBS has featured her in three specials (Triumph of the Nerds, Nerds 2.0.1, and Nerd TV). CNET has broadcast two specials covering her unconventional rise to success as a woman with neither a high school diploma nor college degree. Christine believes we can do well and do good, using business as a path for personal development, wealth creation, and philanthropy.

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