Overview

Telecom guys say that there is a lot of communication in a smartphone; IT professionals claim that a smartphone is in fact a mobile computer; and consumer electronics managers call it the most successful consumer device in the history of business. Will the real smartphone please stand up? The book Smartphone aims to do just that by providing a highly readable analysis of an industry that virtually requires an overview of two decades of development of handset hardware, mobile operating systems and wireless telecom standards, from both a technology and a business standpoint. Forget all those 'dummies guide to...' Think smart. Think thorough. Here comes a book specifically written to educate and inform managers on smartphone technology and business. This lively, thoroughly researched, lovingly written book is nothing less than the definitive guide to the smartphone juggernaut; it chronicles the ascent of iPhone and Android, and tells the story of how the smartphone turned into the biggest game changer in the IT world. This is the stuff you don't get in the The Wall Street Journal, Bloomberg Businessweek, Fortune, Forbes or any of the trade press. Technology and trade media is filled with coverage of the smartphone and hardly a day goes by when we don't see a story on it. But where is the complete understanding? Smartphone is a multi-dimensional subject, so the smartphone story is scattered across thousand islands. Smartphone covers all aspects of the ecosystem-hardware, software, apps, advertising, content, etc.-and offers technology content in a transparent way that non-technical readers will be able to follow conveniently. The book provides you with the whole context to the smartphone story and saves you from learning in bits and pieces. It's the first authoritative account on smartphones that provides wearing details on all major aspects of the first disruptive technology of the 21st century. The book not only provides a coherent understanding of key concepts like apps, HTML5, m-commerce, LTE/4G, location services, and tablets and post-PC era, it also provides a scorecard of all major players: Apple, ARM, Google, HP (and Palm), Intel, Microsoft, Motorola, Nokia, BlackBerry and so on.

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9781461033158

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Majeed Ahmad has been a technology and trade journalist for more than 17 years. He is the former Editor-in-Chief of EE Times Asia, a sister publication of EE Times. For EE Times Asia, a semiconductors design publication, he also wrote the Net Effect column, which covered convergence among various facets of the electronics world. Also, as Editor-in-Chief at Global Sources, a Hong Kong-based business-to-business publishing house, he spearheaded magazines relating to electronic components, consumer electronics, computers, security and telecommunications. Majeed has a study background in electronics and telecommunications. Prior to joining the publishing industry in 1996, he has worked with blue-chip companies like AT&T, Alcatel and Motorola. You can follow him on Twitter at twitter.com/majeedkamran.

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