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9781469088754

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Comaford's incredible insights on how to create an environment of inclusive-ness, trust, and clear communication are why I recommend this book to my peers. SmartTribes shows leaders how to consistently outperform by capitalizing on the same basic need that has made social enterprises take off in the first place: our need to belong. Read this book. Share what you've learned. Be better together. -- Vala Afshar, CMO and chief customer officer, Enterasys Networks How do you become known for impeccable service? By being a leader who inspires others to want to provide it. That's what I love about SmartTribes: it will show you what truly motivates employees to excel to 'their' true limits and do so with a high degree of energy and enthusiasm. The result? You'll engage them in a way that fulfills and motivates like never before. -- Thomas Klein, regional vice president, California, Fairmont Hotels & Resorts SmartTribes helps leaders get the brains of their teams firing on all fronts. With Comaford's brilliant guidance, they'll be able to leverage these 'aha' moments in a way that wins them a seat at the strategic table. This book will change the way you think about how you work and live. -- Kim Stevenson, CIO, Intel All great companies are driven by great people. That's what SmartTribes is all about. Its groundbreaking neuroscience techniques help you hire the right people, put them in roles where they can excel, and tap into their true potential. With it, you can build a company culture where full employee engagement is the norm, and when that's true, your company can't be stopped. -- Ron Storn, recruiting manager, Facebook We all want to build deeper connections and more trust with our teams, colleagues, and clients. Comaford makes this easy by providing a proven playbook for increasing engagement, alignment, and results in SmartTribes. -- Marc Benioff, CEO, Salesforce.com An effective roadmap for business success. -- Publishers Weekly The author's selling point is the use of neuroscience...to influence and guide teams emotionally, psychologically, motivationally in order to move people from the 'Critter State' (of fear) to the 'Smart State' of innovation and high performance...What makes her presentation so contemporary are her sidebars, anecdotes, and end notes covering 'Stuck Spots' (one where no one understood the CEO's vision) and when employees no longer care about customers' experiences. -- Booklist (starred review)

We all want to build deeper connections and more trust with our teams, colleagues, and clients. Comaford makes this easy by providing a proven playbook for increasing engagement, alignment, and results in SmartTribes. -- Marc Benioff, CEO, Salesforce.com The author's selling point is the use of neuroscience...to influence and guide teams emotionally, psychologically, motivationally in order to move people from the 'Critter State' (of fear) to the 'Smart State' of innovation and high performance...What makes her presentation so contemporary are her sidebars, anecdotes, and end notes covering 'Stuck Spots' (one where no one understood the CEO's vision) and when employees no longer care about customers' experiences. -- Booklist (starred review) How do you become known for impeccable service? By being a leader who inspires others to want to provide it. That's what I love about SmartTribes: it will show you what truly motivates employees to excel to 'their' true limits and do so with a high degree of energy and enthusiasm. The result? You'll engage them in a way that fulfills and motivates like never before. -- Thomas Klein, regional vice president, California, Fairmont Hotels & Resorts Comaford's incredible insights on how to create an environment of inclusive-ness, trust, and clear communication are why I recommend this book to my peers. SmartTribes shows leaders how to consistently outperform by capitalizing on the same basic need that has made social enterprises take off in the first place: our need to belong. Read this book. Share what you've learned. Be better together. -- Vala Afshar, CMO and chief customer officer, Enterasys Networks An effective roadmap for business success. -- Publishers Weekly All great companies are driven by great people. That's what SmartTribes is all about. Its groundbreaking neuroscience techniques help you hire the right people, put them in roles where they can excel, and tap into their true potential. With it, you can build a company culture where full employee engagement is the norm, and when that's true, your company can't be stopped. -- Ron Storn, recruiting manager, Facebook SmartTribes helps leaders get the brains of their teams firing on all fronts. With Comaford's brilliant guidance, they'll be able to leverage these 'aha' moments in a way that wins them a seat at the strategic table. This book will change the way you think about how you work and live. -- Kim Stevenson, CIO, Intel

Author Information

Christine Comaford is a thought leader who helps midsize and Fortune 1000 companies navigate growth and change, an expert in human behavior and applied neurosci-ence, and the bestselling author of Rules for Renegades. During her diverse career, she has consulted to two White Houses, has built and sold five of her own businesses, and has helped more than fifty clients exit their businesses at record-high valuations. She writes a leadership column for Forbes online and is frequently quoted in the business and technology media. She lives in the hills north of San Francisco. Scott Brick, an acclaimed voice artist, screenwriter, and actor, has performed on film, television, and radio. He attended UCLA and spent ten years in a traveling Shakespeare company. Passionate about the spoken word, he has narrated a wide variety of audiobooks. winning won more than fifty AudioFile Earphones Awards and several of the prestigious Audie Awards. He was named a Golden Voice by AudioFile magazine and the Voice of Choice for 2016 by Booklist magazine. Marshall Goldsmith was recently recognized as the number one leadership thinker in the world at the biannual Thinkers50 ceremony sponsored by Harvard Business Review. He is the author, coauthor, or editor of more than thirty books, including the New York Times and Wall Street Journal bestsellers Mojo and What Got You Here Won't Get You There.

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