Smart Things to Know About E-Business
Author:   Michael J. Cunningham (President and CEO of Harvard Computing Group)
Publisher:   John Wiley and Sons Ltd
ISBN:  

9781841121697


Pages:   276
Publication Date:   09 January 2002
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Smart Things to Know About E-Business


Overview

Smart Things to Know About E-Business is the latest volume in a revolutionary series that offers a completely new learning experience for hassled business people. This book delivers an insightful introduction to the fundamentals of e-business as well as actual experiences and practical cutting edge tips from today's hottest gurus. Readers will benefit enormously from such clever features as ""Smart Things to Say""; ""Great answers to tough questions""; ""Killer questions""; ""Smart Voices"" and ""Smart people to have on your side"". The business world is buzzing with breakthrough ideas about everything from e-commerce and branding to strategy, change and customers. Smart brings these ideas together to equip the next generation of e-business hotshots with the secrets of success. Michael J. Cunningham is the President and CEO of the Harvard Computing Group in Boston, Massachusetts.

Full Product Details

Author:   Michael J. Cunningham (President and CEO of Harvard Computing Group)
Publisher:   John Wiley and Sons Ltd
Imprint:   Capstone Publishing Ltd
Dimensions:   Width: 17.50cm , Height: 2.20cm , Length: 21.10cm
Weight:   0.425kg
ISBN:  

9781841121697


ISBN 10:   184112169
Pages:   276
Publication Date:   09 January 2002
Audience:   College/higher education ,  Professional and scholarly ,  General/trade ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

What is Smart? Preface E-Business - The History of the Internet So Far Think E-Business - Think Change! E-Business Technologies that Matter Electronic Consumers - Attracting. Predicting ang Engaging them B2B - Business-to-Business E-Business (It's Not Just About Consumers) Building Your Own Strategy Making It Happen - Doing E-Business Using Technology in the Enterprise - How Executives can Change Their Organisations Recommended Reading Glossary Index

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Author Information

MICHAEL J CUNNINGHAM is the President and CEO of the Harvard Computing Group in Boston, MA. He is the author of B2B: How to Build a Profitable E-Commerce Strategy and Partners.com: How to Profit from the New DNA of Customers.

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