Overview

You might be using ‘social media’ everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business’s growth, and Luan Wise is here to help. Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour. Drawing insights from real-life case studies and success stories, Luan Wise breakdown the most critical issues, including: Understanding how social media marketing can drive growth for your business; Knowing how to build a strong brand presence on relevant social media platforms; Using social media to guide buyers through their journey from awareness to advocacy; and Recognizing the benefits of collaborations, partnerships, and online communities to support business growth.

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9781399416337

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Reviews

Luan has transformed her years of hard-won experience into a goldmine of practical, engaging, and no-nonsense advice that every business needs to read before investing another minute in social media. I’m already referring to it regularly at work. -- Will Francis * Digital Marketing Trainer & Speaker * This book is your roadmap to social media success. A powerful tool for boosting your brand's online impact and a true gem for business growth. -- Dr Leeya Hendricks * Managing Director, Hark Consultants, Non-Executive Director, Chartered Marketer & Fellow of the Chartered Institute of Marketing * In this handy and accessible guide to transforming your business’s digital marketing, Luan does not shy away from breaking down the trickier topics. No matter what experience you have in social media, there is something for you in this book! -- Dave Briggs * Founder, Building Brands * Yet another book from Luan that is packed with insightful examples and clear explanations. Smart Social Media will give you the tools to upgrade your social media strategy and create your foundation for long term success. -- Professor of Marketing at Warwick Business School, The University of Warwick * Professor Laura Chamberlain * Jam-packed with real-life examples and success stories, Smart Social Media offers accessible, practical and invaluable tips on how you can grow your business by elevating your social media presence. -- Lisa Williams * Managing Director, Marketing Donut * Two decades on from Facebook's launch and 17 years since the introduction of its ad platform, the opportunities for marketers to make the best of social media still feel unexploited. Familiar platforms evolve and new ones emerge, leaving many brands in need of an up-to-date, simple but comprehensive A-Z guide. I said it often as Marketing Week Editor and I say it now: thank heavens for Luan Wise. -- Mark Choueke * Bestselling Author & B2B Marketing Consultant *

Author Information

Luan Wise is a Chartered Marketer and Fellow of the Chartered Institute of Marketing, with over 20 years of experience working in agency, client-side and consultancy roles. She started her own marketing consultancy and training business in 2011, providing counsel and coaching to business leaders and marketing directors. In 2016, she began to write and record courses for LinkedIn’s online learning platform, LinkedIn Learning; since 2019, she has also been a lead trainer for Meta. Luan delivers guest lectures at universities including the University of the West of England (UWE), Aston, Loughborough, De Montfort and Warwick, and continues to speak at industry events across the world.

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