Overview

Smart Selling is based on our Knight-Ridder News Service weekly column, BizSmart. Over the years, these fun and entertaining sales related articles have provided many readers with clever, shrewd and smart tips, hints and anecdotes that help get more sales with less effort. This book is comprised of a collection of many of our favorite articles on sales. With these articles, you'll discover the time-honored inside tricks and techniques from some of the most successful and creative people from around the world. It's presented in a vignette-like format that is sure to keep you interested, motivated, and mesmerized. Smart Selling provides short chapters. The topics are in all areas of selling and sales and are applicable to many types of business. Your success will come from the adaptation of these ideas to your needs and unique opportunities. A Smart Selling Action Plan is provided at the of most of the chapters to help you convert the ideas into action. Use these chapters as thought starters. We want you to get thinking more creatively about your business. But it is your job to take the ideas to the next level. Modify. Adapt. Improve. Make them work for you. We have conducted many consulting and training programs throughout the country for a variety of businesses, large and small, including McDonald's, Goodyear, Marriott, Chevron, Molson, Subway, Pizza Hut, Sony, Firestone, USPS, and the US Army.

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9781492226932

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With a background in both advertising and public relations, Jeff Slutsky had an opportunity to practice what he preached when he became part owner of a night club and later a health club. With the marketing dollars now coming out of his own pocket, he soon began to discover and develop result-oriented, low-cost tactics to build sales which came to be known as Street Fighting. Jeff's Street Fighter Marketing has received a great deal of national media attention including: The Wall Street Journal, USA Today, Success, BusinessWeek, and Inc Magazine.

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