Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World
Author:   Richard Hammond
Publisher:   Pearson Education Limited
Edition:   3rd New edition
ISBN:  

9780273744542


Pages:   240
Publication Date:   14 April 2011
Replaced By:   9781292082202
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World


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Full Product Details

Author:   Richard Hammond
Publisher:   Pearson Education Limited
Imprint:   Pearson Business
Edition:   3rd New edition
Dimensions:   Width: 15.60cm , Height: 1.50cm , Length: 23.40cm
Weight:   0.454kg
ISBN:  

9780273744542


ISBN 10:   0273744542
Pages:   240
Publication Date:   14 April 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Replaced By:   9781292082202
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Table of ContentsPart 1 You - starting at the beginning1 What do you want for yourself?2 Rising above the crowd3 Keeping it simple4 Rolling those snowballsPart 2 Team - make us happy and we will make you money5 What's the Big Idea?6 How to build great teams7 How to get people out of bed8 All we need is a little better every timePart 3 Customer - make me happy and I will give you my money9 We love shopping here!10 Price and value11 Promote or die12 Marketing for real peoplePart 4 Store - make it brilliant and they will spend13 Discovery14 The great big theatre of shop15 Detail, detail, detail - the store environment16 And finally...how we got hereEpilogue - and we're done?

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