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OverviewFull Product DetailsAuthor: Ergunova Olga Titovna , Dinesh Elango , Pawan Kumar , Preeti MehraPublisher: IGI Global Imprint: Engineering Science Reference Dimensions: Width: 17.80cm , Height: 1.80cm , Length: 25.40cm Weight: 0.721kg ISBN: 9798337363356Pages: 330 Publication Date: 07 August 2025 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Available To Order We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationPawan Kumar is working as a Professor in the Marketing Domain at Mittal School of Business, Lovely Professional University, Punjab, India. He has 17 years of experience in academics and research. His areas of interest in research include entrepreneurship, marketing, e-commerce, consumer behaviour, marketing research, etc. He is active in Ph.D. research supervision and has good number of publications in Q1 and Q2 Journals to his credit in various research papers published Scopus indexed journals namely: The TQM Journal from Emerald, Visions: Journal of Business Perspectives from Sage, International Journal of Business and Globalization, International Journal of Business Information Systems from Inderscience and other national/international journals of repute. He has edited book on Opportunities and challenges in Business5.0 and drivers of SME Growth and Sustainability in Emerging Markets from IGI global. He is actively serving Editorial Board Member in Inderscience journal. Tab Content 6Author Website:Countries AvailableAll regions |
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