|
|
|||
|
||||
OverviewSmart cities are cities which use different types of electronic methods and sensors to collect data. The gathered information and data is then used to manage assets, resources and services efficiently to improve the operations across the city. This book provides a new insight for the current issues and opportunities in smart cities and related concepts in the next generation of urban evolution. The smart cities of tomorrow engage locals, visitors, governments and businesses in the intelligent, collaborative and connected ecosystem. To this end, the goal of this book is to provide better understanding of city services but also enhancing and evaluating the local and visitor experience and city decision-making processes by creating livable environments and business solutions. With international contributions from well-respected and international academics, it brings state-of-art knowledge on marketing management (and related areas e.g., urban studies) from a new modern perspective within the smart cities. Via academic research and international case studies, it discusses issues such as: * Smart tourists in smart cities * The evolution of the smart city * Smart trends in the tourism and hospitality industry * Smart sports in smart cities * Creating a smart tourist destinations * What does it mean for the locals - the smart city as a proposal to improve the quality of life of residents Full Product DetailsAuthor: Dimitrios Buhalis (Professor in Marketing, Strategy and Innovation, Bournemouth University, UK) , Babak Taheri (Professor of Marketing, Edinburgh Business School, Heriot-Watt University, Edinburgh, UK) , Roya Rahimi (Reader in Marketing and Leisure Management, University of Wolverhampton, Business School, UK)Publisher: Goodfellow Publishers Limited Imprint: Goodfellow Publishers Limited ISBN: 9781915097088ISBN 10: 1915097088 Pages: 256 Publication Date: 01 October 2022 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |