Overview

An insightful guide that shows how habits of behavior are formed, and how we can transform bad habits into positive behaviors in ourselves and others. Smart Change explores the psychological mechanisms that form and maintain habits in individuals and groups and offers real, accessible and actionable advice for changing habits. In an engaging narrative, Markman covers a wide range of habits, from individual behaviors like eating better and exercising regularly to work-related behaviors such as learning effectively and influencing customers' purchases. He proposes that there are five effective tools to help individuals change behavior and to help people influence the habits of the people around them: 1. Tame the ""Go"" system: Identify the triggers of habits, replace old behaviors with new ones and generate specific plans to deal with obstacles. 2. Harness the ""Stop"" system: Learn to deal with stress and other factors that hinder the development of new and positive habits. 3. Optimize your goals. Determine the course of behavior change and how to successfully incorporate those changes for the long term. 4. Manage your environment: Change your surroundings to dramatically reduce poor behavior and habits. 5. Engage your Neighbors: To affect other people's behavior, understand the shared culture that creates a mutual dependency, and allows neighbors and colleagues to have a profound positive influence on the behavior of other members of their community.

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Art Markman, PhD, is one of the premier cognitive scientists in the field and has been published in numerous academic journals. He is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin. Markman is also the author of the scholarly work Knowledge Representation and has been the editor of Cognitive Science since 2006. Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.

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