Overview

Small World, Big Market: Global Business provides an overview of the development of international business with special emphasis on oil production, an essential part of economic development. The book focuses on major trade patterns, including the Silk Road that connected China with Europe beginning at the turn of the millennium; the Chinese Tribute Trade that connected China to Southeast Asia, Africa, and the Mideast beginning in the thirteenth century; the spice trade between Southeast Asia and India by the early fifteenth century; and European-dominated world trade.   This volume examines gold and silver trade from the Americas to Europe in the sixteenth century, and also covers the development of the Americas, together with existing African slave trade throughout Eurasia, giving rise to the expansion of African slave. Budd Hebert also discusses common principles and personal character tools for bringing together diverse cultures to facilitate international business. Small World, Big Market culminates by highlighting selected trends that impact international business.

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Reviews

Dr. Hebert writes as he taught the topic of global business for almost 20 years; with a foundational approach to geographic maps. With this foundation, he adds various layers of cultural and economic factors to gain a clearer understanding of this complex subject. After a brief history lesson going back thousands of years to China, Egypt, and Mesopotamia, he continues his focus on the natural resource of oil and its impact on past and present economic policies. Finally, with our growing population, he discusses sustainability in regards to scarce resources and how students should attempt to be global citizens of noble character prepared to make a difference in the world of global business. This book is an excellent representation of his teachings over the years that made him a popular yet challenging professor. -- Bryan D. Burks, Harding University

Author Information

Budd Hebert is professor emeritus of international business in the College of Business at Harding University in Searcy, Arkansas.

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