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With CSR having moved from ideology to reality, organizations increasingly make CSR the very heart of their existence. Despite the fact that literature is plentiful with advice on how organizations should design, implement, control, and measure their CSR involvement, unresolved issues still exist, however. Dr. Pia Popal's new book Small and Medium Sized Enterprises and Sustainability examines why German small and medium-sized enterprises engage with international institutions for voluntary self-regulation such as the UN Global Compact. Where research previously has focused on behavior, Dr. Popal's research focuses on institutionalized practices. Dr. Popal's book is a most welcome read and offers important contributions to CSR literature. I recommend the book heartedly. Professor, Dr. Adam Lindgreen, Head of Department of Marketing, Copenhagen Business School and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria

With CSR having moved from ideology to reality, organizations increasingly make CSR the very heart of their existence. Despite the fact that literature is plentiful with advice on how organizations should design, implement, control, and measure their CSR involvement, unresolved issues still exist, however. Dr. Pia Popal's new book Small and Medium Sized Enterprises and Sustainability examines why German small and medium-sized enterprises engage with international institutions for voluntary self-regulation such as the UN Global Compact. Where research previously has focused on behavior, Dr. Popal's research focuses on institutionalized practices. Dr. Popal's book is a most welcome read and offers important contributions to CSR literature. I recommend the book heartedly. Professor, Dr. Adam Lindgreen, Head of Department of Marketing, Copenhagen Business School and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria

"""With CSR having moved from ideology to reality, organizations increasingly make CSR the very heart of their existence. Despite the fact that literature is plentiful with advice on how organizations should design, implement, control, and measure their CSR involvement, unresolved issues still exist, however. Dr. Pia Popal’s new book Small and Medium Sized Enterprises and Sustainability examines why German small and medium-sized enterprises engage with international institutions for voluntary self-regulation such as the UN Global Compact. Where research previously has focused on behavior, Dr. Popal’s research focuses on institutionalized practices. Dr. Popal’s book is a most welcome read and offers important contributions to CSR literature. I recommend the book heartedly."" Professor, Dr. Adam Lindgreen, Head of Department of Marketing, Copenhagen Business School and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria"

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Dr. Pia Popal is currently a project officer for International Cooperation at Munich’s municipal Labor and Economics Department. Dr. Popal received her Ph.D. from the School of Management at the University of Eichstätt-Ingolstadt in Germany. Her research interests include corporate social responsibility, business ethics, social policy and international relations. She served as a reviewer for the Journal of Business Ethics (JBE) and the German International Cooperation (GIZ).

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