Overview

An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. But how do you get information about tomorrow today? How can your decisions today account for tomorrow's uncertainties? Small Data, Big Disruptions presents a tool kit to foresee coming changes: ● Understand why big data will not help you with understanding tomorrow's disruptions. The future starts with small data--first. ● Learn the proven four-step process to capture small data that help envision the future. ● See examples of how the process anticipated major disruptions. ● Implement the process in your organization and learn how to initiate meaningful actions. This book provides the information you need to anticipate the future, understand tomorrow's market dynamics, and make the necessary decisions to meet the future on your terms. Small Data, Big Disruptions lets you exploit the period between the moment you could know about emerging disruptions and the moment most everybody will know about it. It's the difference between being ahead of the curve and struggling to catch up.

Full Product Details

9798200568222

Table of Contents

Reviews

Author Information

Martin Schwirn is a vice president at Strategic Business Insights, an SRI International spinoff. He is focused on strategic and innovation-related consulting, including foresighting, horizon scanning, and scenario planning. He is the director of the scanning methodology that Small Data, Big Disruptions introduces and has worked internationally with the process for more than two decades. Schwirn has helped companies from virtually every industry, as well as many government departments in Asia, Europe, North America, and South America, to anticipate disruptions and change. He lives in San Francisco and works in Silicon Valley. Steve Menasche is a conservatory-trained actor, musician, and martial artist who has toured the world with West Side Story, Jesus Christ Superstar, and the American Folk Theatre. As a voice actor, he has completed over 140 audiobooks and has been featured in national radio and television campaigns. As a musician, Steve records and performs with the San Francisco Free Jazz Collective.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available