Overview

At some point, every small business will have to take on a contract with a large organisation if they are going to grow. But less than 15% of small companies are actually ready to take this step. Over more than 20 years in business, Bronwyn Reid has seen time and time again how winning one, initial contract with a ""big name"" can be the spark that lets a small company realise its potential growth. But as Bronwyn knows from first-hand experience, becoming a supplier to a large company isn't easy - and there's a lot to know and do. But almost everything that has been written about the small business/big business relationship is from the big company point of view. In this unique book, Bronwyn describes the 5 essential steps for attracting and retaining buyers as customers - whether they be national or international companies, Government, or even large Not For Profits. - Understand how big buyers think - Set solid business foundations - Develop robust business systems

Full Product Details

9780645127744

Table of Contents

Reviews

This is a fabulous book, smart, detailed and right on the money to help any small business work with any big business. Great work Bronwyn Reid. Small businesses have been struggling for decades to crack the code of working with big business. Bronwyn Reid has written a book based on many years of experience, offering both practical and inspirational advice that will help any small business to attract bigger customers, keep working with them for longer periods of time and ensure that the relationship is mutually profitable and rewarding. It's about time someone wrote such an intelligent and useful book for the small business market. -Andrew Griffiths, International Bestselling Author For a small business wanting to crack a big corporate contract, Bronwyn Reid shares her years of experience in an easy to read format, the risks, the benefits and the whole process from whoa to go (or not). -Amanda Fisher, The Numbers Matter, Author of Unscramble Your Numbers, The Connected Accounting Practice, Connected Technology. Bronwyn develops sincere and genuine relationships with stakeholders and like-minded people striving to achieve similar organisational and community change. Some people are driven to networking as job requirements and KPIs or as a means to increase the bottom line of their company budget; I can state that Bronwyn doesn't fit this mould-she engages and networks with people because she wants to make a difference and to share her learning from experience with others so that they perhaps don't make some of the same mistakes that she and Ian did when first starting out in small business some twenty-odd years ago. Small Company, Big Business explains how to work with Government, Private Enterprise, 'the Big End of Town' companies, legal requirements, systems-technology or not, project management and finances-a must-read for all SME owners wanting to work in the Big Business arena. -Kim Harrington, Associate Vice-Chancellor Rockhampton Region, and, Director of Business Development CQUniversity Australia

This is a fabulous book, smart, detailed and right on the money to help any small business work with any big business. Great work Bronwyn Reid. Small businesses have been struggling for decades to crack the code of working with big business. Bronwyn Reid has written a book based on many years of experience, offering both practical and inspirational advice that will help any small business to attract bigger customers, keep working with them for longer periods of time and ensure that the relationship is mutually profitable and rewarding. It's about time someone wrote such an intelligent and useful book for the small business market. -Andrew Griffiths, International Bestselling Author For a small business wanting to crack a big corporate contract, Bronwyn Reid shares her years of experience in an easy to read format, the risks, the benefits and the whole process from whoa to go (or not). -Amanda Fisher, The Numbers Matter, Author of Unscramble Your Numbers, The Connected Accounting Practice, Connected Technology. Bronwyn develops sincere and genuine relationships with stakeholders and like-minded people striving to achieve similar organisational and community change. Some people are driven to networking as job requirements and KPIs or as a means to increase the bottom line of their company budget; I can state that Bronwyn doesn't fit this mould-she engages and networks with people because she wants to make a difference and to share her learning from experience with others so that they perhaps don't make some of the same mistakes that she and Ian did when first starting out in small business some twenty-odd years ago. Small Company, Big Business explains how to work with Government, Private Enterprise, 'the Big End of Town' companies, legal requirements, systems-technology or not, project management and finances-a must-read for all SME owners wanting to work in the Big Business arena. -Kim Harrington, Associate Vice-Chancellor Rockhampton Region, and, Director of Business Development CQUniversity Australia

Author Information

Bronwyn is a small business owner and serial entrepreneur whose driver is small business success, particularly in regional areas. Bronwyn has successfully started and run two award-winning businesses from regional Queensland, and her latest venture, Small Company, Big Business, is her third. She is best known for her strong business and community engagement roles in regional Queensland as a speaker, mentor, and collaborator. Bronwyn's businesses have been supplying to national and international companies and all levels of government for over 20 years, so she has brought all her experience of attracting, winning, and retaining work with these large organisations together in the ""Small Company, Big Business"" program. Bronwyn also has a background in tertiary education and was a part-time university lecturer for 16 years. Now, with the Small Company, Big Business program, Bronwyn is able to combine her two lifelong passions-training and regional small businesses-to assist other SMEs in securing and maintaining contracts with large organisations.

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