Small Business Smarts: Building Buzz with Social Media
Author:   Steve O'Leary ,  Kim Sheehan ,  Sterling Lentz
Publisher:   Bloomsbury Publishing Plc
ISBN:  

9780313394096


Pages:   200
Publication Date:   14 June 2011
Recommended Age:   From 7 to 17 years
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $62.00 Quantity:  
Add to Cart

Share |

Small Business Smarts: Building Buzz with Social Media


Add your own review!

Overview

Full Product Details

Author:   Steve O'Leary ,  Kim Sheehan ,  Sterling Lentz
Publisher:   Bloomsbury Publishing Plc
Imprint:   Praeger Publishers Inc
Dimensions:   Width: 15.60cm , Height: 2.00cm , Length: 23.50cm
Weight:   0.454kg
ISBN:  

9780313394096


ISBN 10:   0313394091
Pages:   200
Publication Date:   14 June 2011
Recommended Age:   From 7 to 17 years
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Acknowledgments Introduction 1 An Introduction to Strategic Social Media 2 Online Listening: Monitoring Customer Conversations Wherever They Happen ?Getting Started with Blogging 3 Building Relationships: How to Build Social Networks and Engage Customers Using Social Media ?Getting Started with Facebook 4 Social Messaging: Best Practices for Social Communication ?Getting Started with Twitter 5 Say Goodbye to the Yellow Pages: Strategies to Optimize Search ?Getting Started with Google Places 6 Better than the Rotary: Using Social Media to Create a Business Network ?Getting Started with LinkedIn 7 Media Metrics: Measuring the Effects of Social Media 8 Social Media Audits: A Tool to Create Your Strategy Appendix References Index

Reviews

Author Information

Steve O'Leary is chairman of O'Leary and Partners, a full-service advertising agency in Orange County, CA. Kim Sheehan, PhD, is professor of advertising and director of the Strategic Communication Master's Program of the School of Journalism and Communication at the University of Oregon. Sterling Lentz is market analyst at the marketing firm Adpearance, Portland, OR.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now