Small Business Marketing
Author:   Ian Chaston (University of Auckland, Auckland)
Publisher:   Bloomsbury Publishing PLC
Edition:   2nd edition
ISBN:  

9781137326003


Pages:   312
Publication Date:   03 September 2013
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $110.00 Quantity:  
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Small Business Marketing


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Full Product Details

Author:   Ian Chaston (University of Auckland, Auckland)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Red Globe Press
Edition:   2nd edition
Dimensions:   Width: 15.60cm , Height: 2.00cm , Length: 23.20cm
Weight:   0.480kg
ISBN:  

9781137326003


ISBN 10:   113732600
Pages:   312
Publication Date:   03 September 2013
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. Philosophy and Process 2. Information Management 3. Risk Assessment 4. Small Firm Internal Competence 5. Market Positioning and Competitive Advantage 6. Marketing Planning 7. Product Management and Innovation 8. Promotion 9. Pricing and Distribution 10. Information and Operations 11. Service Marketing 12. International Marketing.

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Author Information

Ian Chaston is Professor of Marketing and Entrepreneurship and Director of the Management Centre at Plymouth Business School. He is also Adjunct Professor of Entrepreneurship at UNITEC Auckland, New Zealand.

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