Overview

Small Business E-Commerce Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-Commerce processes within small firms. Realistic management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will make an ideal course companion for undergraduate and postgraduate students studying e-Commerce within the small business sector.

Full Product Details

9781403912329

Table of Contents

Reviews

'...an excellent guide to anyone setting up a business, or anyone trying to re-think their strategy...A recommended read.' - Supply Management 'Chaston's expertise lies in marketing and strategy...useful for students and professionals who need a solid examination of internet marketing.' - Fintan Clear, Brunel University, The Times Higher Education Supplement

Author Information

IAN CHASTON is a Professor of Marketing and Entrepreneurship at Plymouth Business School and a visiting Professor of Entrepreneurship at UNITEC, Auckland, New Zealand.

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