Overview

The business of beauty is a billion-dollar enterprise, evidenced by cosmetic advertisements displayed almost everywhere. The cultural obsession with beauty and body image has roots that reach back into history; in fact, Egyptian women used eyeliner more than 6,000 years ago. Historical information about makeup, hair, and cosmetic surgery for both women and men are just some of the topics waiting for readers to discover. The text examines the allure of many beauty products and highlights why some are more profitable than others. Recent beauty trends are discussed in fact boxes throughout the book, encouraging topic discussion and deeper evaluation among readers.

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9781433977633

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Series Review: Big-Buck Business The timely and topical books explain the ins and outs, history, and future of different areas of commerce and highlight successful people in the various fields. ... The set will be helpful for further research, for learning about an industry as a whole, and/or as an introduction to a study of economics. --School Library Journal Book Review: Skin Deep: The Business of Beauty Beauty is a huge business, so this title fits neatly into the Big-Buck Business series. The slim, glossy volume does offer a lot of information ... The photos ... are bold, crisp, and glam, and invite readers in. --Booklist

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