Overview

This is the fascinating story of Swedish equestrian and Olympic medallist Peder Fredricson and his winding road to success. As a five-year-old he was riding on free rein in the Swedish forests and from then on everything was about horses. He worked as a groom for the best equestrians in the world, lived on next to nothing and rode for a while with a buzzard on his arm. He was a skilled rider but not very interested in competing. When he finally was persuaded to compete in the big equestrian eventing and showjumping competitions, he realised that talent was not enough - he had to rethink completely. He created a structure, both for everyday life and for competitions, and the outcome was almost immediate. After only a few years, he was one of the best showjumpers in the world. Much has changed since his unconventional childhood, but his attitude remains the same - interaction with the horses is what is most important. His mental focus has been his secret weapon in the major competitions. Today, Peder Fredricson is one of the top showjumpers on the planet with four Olympic medals to his credit. In 2021 he was ranked the world number one rider.

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Swedish equestrian Peder Fredricson is one of the top showjumpers in the world with four Olympic medals to his credit. He is one of the few equestrians who has competed in the Olympic Games and the World Championships in both showjumping and eventing. He competed in the Olympics for the first time at the age of 20 and has since participated in numerous championships. In 2022, Peder Fredricson launched the company BHOOF as a way to share his insights and hopefully contribute to a positive development of the sport. The BHOOF range will consist of products developed in-house as well as those created in collaboration with some of the world's best equestrian sports companies. Through BHOOF, experts, elite riders and top producers are brought together with the ambition to create and develop the next generation of riding equipment where the focus is on function and performance. Peder Fredricson lives with his wife Lisen Bratt Fredricson and their three sons in Skåne in southern Sweden.

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