Overview

What if you could brainstorm innovative solutions to your company's challenges? What if you could dream up new businesses that capture markets? What if you could tap the creative genius driving Silicon Valley's success stories? The truth is you can! Analytical thinkers, numbers people, non-artists--everyone can generate imaginative ideas. All it takes is letting go of the ""I'm not creative"" mindset and employing a proven process. Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your mental box, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams: Fuel creativity through tight deadlines - Create more ideas in brainstorming sessions - Radically improve products - Find inspired solutions using IdeaGen, SCAMPER, Observation Lab, Tempero, the Phoenix List, and other tools. From surroundings that spur interaction to culture that promotes creativity, Simply Brilliant opens the door to imagination and limitless opportunity.

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Bernhard Schroeder is the director of programs at the Lavin Entrepreneurship Center at San Diego State University. One of the premier programs of its kind in the country, Forbes ranked SDSU eighteenth among universities in the United States for entrepreneurship. Schroeder helped create the world's largest integrated marketing communications, CKS Partners. Among the many outstanding firms and brands he has worked with are Apple, Mazda, GM, Kellogg's, Levi's, Nikon, Visa, and American Express. He was also involved in the initial branding and marketing launches for Amazon, Travelocity, ESPN Online, and Yahoo! Steve Menasche is a conservatory-trained actor and musician who has toured the world with West Side Story, Jesus Christ Superstar, and the American Folk Theatre. As a voice actor, he has been the ""guy next door"" voice for numerous national radio and television campaigns, including Proactive, Arby's, Countywide, Shaklee, and Lexus. He can also be seen as an on-screen actor featured in nationwide ads for IBM. He is a fourth-degree black belt in jujitsu who still practices regularly and volunteers for underprivileged children.

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