Overview

SIM Architecture is a visionary blueprint for the next era of spatial design-where physical places and simulated realms merge to create presence without borders. From hotel golf simulators that open onto 220 global courses to wellness, cultural, and business portals that transform rooms into living worlds, this book reframes architecture as the design of elastic realities rather than static walls. Drawing on hospitality, technology, branding, sustainability, and human psychology, it shows how hotels become the first living laboratories of a movement that will reshape cities, education, leisure, and commerce. Readers learn the philosophy, economics, and practical design principles of simulated presence-how to turn underused square meters into experience engines, how to brand through emotion, and how to deliver sustainable abundance by replacing travel with immersion. For architects, hoteliers, developers, city leaders, technologists, and creators, SIM Architecture offers a comprehensive framework-and a rallying cry: we no longer build rooms; we build realms. Architecture once built walls. Now it builds presence. SIM Architecture is the fourth dimension of design, where hotels, cities, and societies transform into portals of infinite experience. This book introduces a philosophy that reshapes hospitality and expands human space itself. 'Not architecture of matter, but architecture of presence.'

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