Full Product Details
Author: Trina Callava, PhD
Publisher: LID Publishing Inc.
Imprint: LID Publishing Inc.
ISBN: 9780999187111
ISBN 10: 0999187112
Pages: 270
Publication Date: 06 December 2018
Audience:
Adult education
,
General/trade
,
Further / Higher Education
,
General
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
Back in economic history, we find that a Dutch philosopher from the 17th century -- Mandeville -- elicited luxury as the sole support for the economy to work. the Scottish Adam Smith, a century later -- well-known as the father of economics -- was heavily influenced by Mandeville. Trini Callava went with all vigor back to history, and thoroughly pursued a profound study of silk -- an icon of luxury of all times -- as key not to just social and economic order, but also, an anthropological need. The strategy of luxury should be a core study in all business schools. --Alejandro Ruelas-Gossi, PhD, Clinical Professor of Strategy and Innovation, Universidad de Navarra, School of Economics & Business Trini takes a unique perspective to explore and understand the remarkable journey of silk through the ages as a symbol of luxury. In this journey, the reader will get a chance to ponder culture, consumerism, and globalization. --Michael Tsiros, PhD, Patrick J. Cesarano Professor and Chair of Marketing, University of Miami Business School
"""Back in economic history, we find that a Dutch philosopher from the 17th century -- Mandeville -- elicited luxury as the sole support for the economy to work. the Scottish Adam Smith, a century later -- well-known as the father of economics -- was heavily influenced by Mandeville. Trini Callava went with all vigor back to history, and thoroughly pursued a profound study of silk -- an icon of luxury of all times -- as key not to just social and economic order, but also, an anthropological need. The strategy of luxury should be a core study in all business schools."" --Alejandro Ruelas-Gossi, PhD, Clinical Professor of Strategy and Innovation, Universidad de Navarra, School of Economics & Business ""Trini takes a unique perspective to explore and understand the remarkable journey of silk through the ages as a symbol of luxury. In this journey, the reader will get a chance to ponder culture, consumerism, and globalization."" --Michael Tsiros, PhD, Patrick J. Cesarano Professor and Chair of Marketing, University of Miami Business School"
Author Information
Trini Callava Ph.D. is a marketing lecturer at University of Miami's School of Business Administration, specializing in marketing strategy, luxury brands, and international marketing. She has an MBA in marketing and a Ph.D. in organization and management. She is fluent in Spanish, English, and Portuguese.
