Overview

CONFRONT THE CRISIS THREATENING BRICKS RETAILERS Traditional bricks grocers are falling victim to clicks. They're in doom-or-denial mode, ignoring the threat or not adapting rapidly enough. And in their wake, clicks are taking over as the fastest-growing faction of grocery sales. But at the intersection of the physical and virtual worlds, there is hope. Eddy W. Holleman combines the strengths of both clicks and bricks to forge a 10-strategy survival plan for bricks grocers who are looking to stay savvy and compete in today's changing retail atmosphere. Savvy Retailers Will: Learn the new service mantra Drive traffic and build loyalty Reverse old business wisdom Differentiate a brand Fulfill orders faster Move customers' emotions Compete with Amazon TAKE COMPETITIVE STEPS NOW TO STAY ALIVE. About the Author Eddy W. Holleman draws from three decades of experience as a values-driven General Manager of a retail store and an adjunct professor in the business and accounting division. He lives with his wife in Houston, Texas, and has two adult children. Contact the author at eddy.holleman1@gmail.com.

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