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Advance praise: 'Systematically mapping out new theoretical and empirical ground, this field-defining book richly develops the promise of Susan Gal and Judith T. Irvine's influential approach to understanding ideologies of linguistic and social difference. In crystal-clear analyses of ethnographic and historical material from Africa, Central Europe, and the United States, they make accessible the interlocking semiotic processes through which ordinary folks and experts alike create consequential contrasts between kinds of people. This landmark study will be essential reading for scholars of social relations well beyond the borders of linguistic anthropology.' Kathryn A. Woolard, University of California, San Diego Advance praise: `Systematically mapping out new theoretical and empirical ground, this field-defining book richly develops the promise of Susan Gal and Judith T. Irvine's influential approach to understanding ideologies of linguistic and social difference. In crystal-clear analyses of ethnographic and historical material from Africa, Central Europe, and the United States, they make accessible the interlocking semiotic processes through which ordinary folks and experts alike create consequential contrasts between kinds of people. This landmark study will be essential reading for scholars of social relations well beyond the borders of linguistic anthropology.' Kathryn A. Woolard, University of California, San Diego

'Systematically mapping out new theoretical and empirical ground, this field-defining book richly develops the promise of Susan Gal and Judith T. Irvine's influential approach to understanding ideologies of linguistic and social difference. In crystal-clear analyses of ethnographic and historical material from Africa, Central Europe, and the United States, they make accessible the interlocking semiotic processes through which ordinary folks and experts alike create consequential contrasts between kinds of people. This landmark study will be essential reading for scholars of social relations well beyond the borders of linguistic anthropology.' Kathryn A. Woolard, University of California, San Diego `Systematically mapping out new theoretical and empirical ground, this field-defining book richly develops the promise of Susan Gal and Judith T. Irvine's influential approach to understanding ideologies of linguistic and social difference. In crystal-clear analyses of ethnographic and historical material from Africa, Central Europe, and the United States, they make accessible the interlocking semiotic processes through which ordinary folks and experts alike create consequential contrasts between kinds of people. This landmark study will be essential reading for scholars of social relations well beyond the borders of linguistic anthropology.' Kathryn A. Woolard, University of California, San Diego

'Systematically mapping out new theoretical and empirical ground, this field-defining book richly develops the promise of Susan Gal and Judith T. Irvine's influential approach to understanding ideologies of linguistic and social difference. In crystal-clear analyses of ethnographic and historical material from Africa, Central Europe, and the United States, they make accessible the interlocking semiotic processes through which ordinary folks and experts alike create consequential contrasts between kinds of people. This landmark study will be essential reading for scholars of social relations well beyond the borders of linguistic anthropology.' Kathryn A. Woolard, University of California, San Diego 'Gal (Univ. of Chicago) and Irvine (Univ. of Michigan, Ann Arbor) gather in this volume an eclectic assortment of oral and literary texts to which they apply a semiotic analysis … Recommended.' L. Lindstrom, Choice 'The book is readable and very well written, using vivid language with striking examples, metaphors and metonymies to illustrate and emphasize stances and angles. This makes Gal's and Irvine's volume not only important to academics and faculty of various linguistic subdisciplines, but also worthwhile for graduate and PhD students.' Katharina Klara Tyran, LINGUIST List

'Systematically mapping out new theoretical and empirical ground, this field-defining book richly develops the promise of Susan Gal and Judith T. Irvine's influential approach to understanding ideologies of linguistic and social difference. In crystal-clear analyses of ethnographic and historical material from Africa, Central Europe, and the United States, they make accessible the interlocking semiotic processes through which ordinary folks and experts alike create consequential contrasts between kinds of people. This landmark study will be essential reading for scholars of social relations well beyond the borders of linguistic anthropology.' Kathryn A. Woolard, University of California, San Diego 'Gal (Univ. of Chicago) and Irvine (Univ. of Michigan, Ann Arbor) gather in this volume an eclectic assortment of oral and literary texts to which they apply a semiotic analysis ... Recommended.' L. Lindstrom, Choice 'Systematically mapping out new theoretical and empirical ground, this field-defining book richly develops the promise of Susan Gal and Judith T. Irvine's influential approach to understanding ideologies of linguistic and social difference. In crystal-clear analyses of ethnographic and historical material from Africa, Central Europe, and the United States, they make accessible the interlocking semiotic processes through which ordinary folks and experts alike create consequential contrasts between kinds of people. This landmark study will be essential reading for scholars of social relations well beyond the borders of linguistic anthropology.' Kathryn A. Woolard, University of California, San Diego 'Gal (Univ. of Chicago) and Irvine (Univ. of Michigan, Ann Arbor) gather in this volume an eclectic assortment of oral and literary texts to which they apply a semiotic analysis ... Recommended.' L. Lindstrom, Choice

Author Information

Susan Gal is Distinguished Service Professor of Anthropology and Linguistics at the University of Chicago. She is author of Language Shift (1979) and The Politics of Language (in Hungarian, 2018), as well as co-author with Gail Kligman of Politics of Gender after Socialism (2000) and co-editor with Kathryn Woolard of Languages and Publics: The Making of Authority (2001). Judith T. Irvine is Edward Sapir Collegiate Professor of Linguistic Anthropology at the University of Michigan, Ann Arbor. Author of many articles and chapters in linguistic anthropology, she is co-editor with Jane H. Hill of Responsibility and Evidence in Oral Discourse (1993); co-editor with Regna Darnell et al. of the Collected Works of Edward Sapir (1999) and Associate Editor of the journal Language in Society.

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