Overview

A collection of eleven seminal essays in Semiotics. It contains classic discussions by Peirce, de Saussure, and Langer, as well as more recent expositions by contemporary scholars such as Perron, Capozzi, and Merrell. This outstanding collection has been designed for the beginner in the field. It includes the editors' notes on the history and context of the essays, guidance for further activity and follow-up discussions by the reader, and an orientation to other important writing in the field. This body of work is the ideal collection for both the student and the casual reader in the emerging discipline of Semiotics.

Full Product Details

Author:   Marcel Danesi ,  Donato Santeramo
Publisher:   Canadian Scholars
Imprint:   Canadian Scholars
Dimensions:   Width: 15.20cm , Height: 1.50cm , Length: 22.80cm
Weight:   0.378kg
ISBN:  

9781551301112

ISBN 10:   1551301113
Pages:   290
Publication Date:   01 January 1999
Audience:   College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Awaiting stock  
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Table of Contents

"Preface Opening Remarks What is Semiotics? Marcel Danesi and Donato Santeramo Readings The Birth of Western Semiotics Tzvetan Todorov Logic as Semiotic: The Theory of Signs Charles S. Peirce The Linguistic Sign Ferdinand de Saussure The Whorfian Hypothesis Today Rick Osborn Concepts We Live By George Lakoff and Mark Johnson A.J. Gerimas: An Introduction to His Writings Paul Perron Discursive and Presentational Forms Susanne K. Langer The Postmodern Ethos Stanley J. Grenz A Note on Advertising Culture Marcel Danesi The Dialogical Pleasure of Intertextuality in ""The Name of the Rose"" Rocco Capozzi The Whole, from an Impossible Vantage Floyd Merrell Closing Remarks Ten Classics in Semiotics Marcel Danesi and Donato Santeramo Follow-up Activities and Questions for Discussion"

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Author Information

Dr Marcel Danesi is Professor of Semiotics and Linguistic Anthropology at the University of Toronto. He is also Director of the Program in Semiotics and Communication Theory. He has published on language and sign theory, and has founded a research center (Center for Communication and Information Sciences) for the study and documentation of the role of language in modern-day technological culture.

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