Overview

While today's women athletes fill stadiums and arenas and sign multimillion-dollar contracts, the architects of their opportunity remain largely unknown. Sidelined No Longer reveals the fierce battle waged by eleven courageous women administrators in the late 1970s who recognized that the very organizations meant to advance women's athletics were sometimes their greatest obstacle. At the story's center is Jean Cerra, the University of Missouri's visionary women's athletic director. Cerra and her allies at major universities across the country challenged the Association for Intercollegiate Athletics for Women's cautiously limiting vision for women's sports. As traditionalists resisted growth and commercialization, fearing that women's programs would lose their educational focus and distinctive character, Cerra fought for a bold, pragmatic approach that would truly deliver on Title IX's transformative promise of equality, even when it meant making controversial alliances with the male-dominated NCAA. These administrators faced an impossible choice: remain with an underfunded organization committed to their founding principles, or embrace a path toward resources, visibility, and competitive equality that risked compromising their independence. Their decisions would reshape the landscape of women's athletics forever. Author Karen Rudolph masterfully connects these groundbreaking ""hidden figures"" to today's explosion in women's sports-from Nebraska's record-breaking 92,000 volleyball fans to the first privately financed women's professional soccer stadium. Through meticulous research and compelling storytelling, this essential history illuminates how yesterday's unsung heroes navigated institutional resistance, political pressures, and internal conflicts to pave the way for today's female athletes to compete, lead, and inspire based on competence ""from the neck up"" rather than gender stereotypes.

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