Overview

Conventional wisdom holds that John F. Kennedy was the first celebrity president, in no small part because of his innate television savvy. But as Kathryn Brownell shows, Kennedy capitalized on a tradition and style rooted in California politics and the Hollywood studio system. Since the 1920s, politicians and professional showmen have developed relationships and built organizations institutionalizing Hollywood styles, structures, and personalities in the American political process. Brownell explores how similarities developed between operating a studio, planning a successful electoral campaign, and ultimately running an administration.Using their business and public relations know-how, figures such as Louis B. Mayer, Bette Davis, Jack Warner, Harry Belafonte, Ronald Reagan, and members of the Rat Pack made Hollywood connections an asset in a political world being quickly transformed by the media. Brownell takes listeners behind the camera to explore the negotiations and relationships that developed between key Hollywood insiders and presidential candidates from Dwight Eisenhower to Bill Clinton, analyzing how entertainment replaced party spectacle as a strategy to raise money, win votes, and secure success for all those involved. She demonstrates how Hollywood contributed to the rise of mass-mediated politics, making the twentieth century not just the age of the political consultant but also the age of showbiz politics.

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9781483027296

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Kathryn Cramer Brownell is assistant professor of history at Purdue University. She is the author of several articles on entertainment and politics and recently coauthored an editorial column on John F. Kennedy's political legacy for Reuters. Pam Ward found her true calling reading books for the blind and physically handicapped for the Library of Congress' Talking Books program. The fact that she can work with Blackstone Audio from the beauty of the mountains of Southern Oregon is an unexpected bonus. Her audiobook narration has won two AudioFile Earphones Awards.

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