Full Product Details
Author: Jonathan Gray
Publisher: New York University Press
Imprint: New York University Press
Dimensions:
Width: 15.20cm
, Height: 2.00cm
, Length: 22.90cm
Weight: 0.386kg
ISBN: 9780814731956
ISBN 10: 0814731953
Pages: 264
Publication Date: 01 January 2010
Audience:
College/higher education
,
Postgraduate, Research & Scholarly
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Reviews
Show Sold Separately will rewrite the rules of what we look at when we want to understand how audiences make meaning of media franchises. Gray, who has long established himself in the top ranks of contemporary scholars of popular culture, writes with particularity about these varied media properties and their paratexts, yet also writes with a theoretical sophistication which feels effortless. -Henry Jenkins,author of Convergence Culture: Where Old and New Media Collide Exploring the myriad connections and connotations of a wide array of paratextual materials ranging from movie trailers to action figures, Gray deftly challenges established conceptions of textuality, and opens up intriguing and important new dimensions in media and cultural studies. This is an invaluable contribution, and will change how we think about, and make, media. -Derek Kompare,author of Rerun Nation: How Repeats Invented American Television
Show Sold Separately may rewrite the rules of what we look at when we want to understand how audiences make meaning of media franchises as profoundly as Tony Bennett and Janet Woollcott's Bond and Beyond did for a previous generation. Gray, who has long established himself in the top ranks of contemporary scholars of popular culture, writes with particularity about these varied media properties and their paratexts, yet also writes with a theoretical sophistication which feels effortless. Henry Jenkins, author of Convergence Culture: Where Old and New Media Collide
""Show Sold Separately may rewrite the rules of what we look at when we want to understand how audiences make meaning of media franchises as profoundly as Tony Bennett and Janet Woollcott's Bond and Beyond did for a previous generation. Gray, who has long established himself in the top ranks of contemporary scholars of popular culture, writes with particularity about these varied media properties and their paratexts, yet also writes with a theoretical sophistication which feels effortless."" Henry Jenkins, author of Convergence Culture: Where Old and New Media Collide
"""Show Sold Separately may rewrite the rules of what we look at when we want to understand how audiences make meaning of media franchises as profoundly as Tony Bennett and Janet Woollcott's Bond and Beyond did for a previous generation. Gray, who has long established himself in the top ranks of contemporary scholars of popular culture, writes with particularity about these varied media properties and their paratexts, yet also writes with a theoretical sophistication which feels effortless."" Henry Jenkins, author of Convergence Culture: Where Old and New Media Collide"
Author Information
Jonathan Gray is Hamel Family Distinguished Chair in Communication Arts, Professor of Media and Cultural Studies at the University of Wisconsin, Madison, and author and editor of numerous books, including Show Sold Separately: Promos, Spoilers, and Other Media Paratexts (2010), Fandom, Second Edition (2017), Keywords for Media Studies (2017), and Satire TV (2009), as well as Television Studies (with Amanda D. Lotz), and A Companion to Media Authorship (with Derek Johnson).
