Overview

Shopping Town is the longoverdue account of the father of the shopping mall, whose work fundamentallyaltered the course of city development. Highlighting Victor Gruen's sense ofhumor and reflections on the postwar transformation of American cities, itembeds his experiences and perspectives in a wider social and political contextwhile revealing his problematic place in American architectural culture.

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9781517902100

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Victor Gruen may well have been the most influential architect of the twentieth century. He invented the mall. --Malcolm Gladwell, The New Yorker

"""Victor Gruen may well have been the most influential architect of the twentieth century. He invented the mall.""—Malcolm Gladwell, The New Yorker ""Gruen offers readers insight into one of the most significant cultural and economic powerhouses of the mid-century: the suburban shopping mall.""—New York-Pennsylvania Collector"

Gruen offers readers insight into one of the most significant cultural and economic powerhouses of the mid-century: the suburban shopping mall. -New York-Pennsylvania Collector Victor Gruen may well have been the most influential architect of the twentieth century. He invented the mall. -Malcolm Gladwell, The New Yorker

Victor Gruen may well have been the most influential architect of the twentieth century. He invented the mall. Malcolm Gladwell, <i>The New Yorker</i></p>

Victor Gruen may well have been the most influential architect of the twentieth century. He invented the mall.-Malcolm Gladwell, The New Yorker

Author Information

Victor Gruen (19031980) was an architect and planner who specialized in a range of retail landscapes. He was the author of The Heart of Our Cities and Shopping Towns USA. Anette Baldauf is professor of epistemology and methodology at the Academy of Fine Arts Vienna, Austria. She is the author or coauthor of several books in German.

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