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Shopper's Paradise: Retail Stores and American Consumer Culture deals with the cultural, social and economic impact of retail stores on American society. It has chapters on some of the most important retail genres, such as Internet stores (Amazon.com), department stores (Neiman Marcus), coffee shops (Starbucks), big-box stores (Walmart, Costco) and a number of other kinds of stores such as dollar stores, malls, and farmer's markets.

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Arthur Asa Berger, Ph.D. University of Minnesota (1965), is the author of more than 100 articles and 70 books on popular culture, media studies, communication, humor, and tourism. His books have been translated into nine languages. He is an inductee in the University of Iowa School of Journalism and Mass Communication Hall of Fame, had a Fulbright to Italy and was a Fulbright Senior Scholar in Argentina, Germany, and Belarus. His recent publications include: Applied Discourse Analysis (Palgrave, 2016), Marketing and American Consumer Culture (Palgrave, 2016), Cultural Perspectives on Millennials (Palgrave, 2018), Perspectives on Everyday Life: A Cross-Disciplinary Cultural Analysis (Palgrave, 2019), and Signs in Society and Culture (Nanjing Normal University Press, 2019).

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