Shopper-Marketing: Mit Shopper Insights zu effektiver Markenführung bis an den POS
Author:   Ulrich Dirk Frey ,  Gabriele Hunstiger ,  Peter Dräger ,  Peter Drager
Publisher:   Gabler
Edition:   2011 ed.
ISBN:  

9783834922243


Pages:   356
Publication Date:   25 November 2010
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Shopper-Marketing: Mit Shopper Insights zu effektiver Markenführung bis an den POS


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Author:   Ulrich Dirk Frey ,  Gabriele Hunstiger ,  Peter Dräger ,  Peter Drager
Publisher:   Gabler
Imprint:   Gabler
Edition:   2011 ed.
Dimensions:   Width: 16.80cm , Height: 1.90cm , Length: 24.00cm
Weight:   0.613kg
ISBN:  

9783834922243


ISBN 10:   3834922242
Pages:   356
Publication Date:   25 November 2010
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.
Language:   German

Table of Contents

Shopper-Marketing: nationale und internationale Bestandsaufnahme Strategische Markenführung bis an den Point of Sale Praxiserprobte Marktforschungsmethoden für Shopper Research Living with the Shopper® - Shoppern auf der Spur Shopper Activation: Umsetzung von Shopper Insights in reale Action Shopperbasiertes In-Store-Design Einsatz digitaler POS-Medien im Shopper-Marketing Digitales Shopper-Marketing (online/offline) Glossar

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Author Information

Ulrich Dirk Frey führt als CEO und Managing Partner FREY.G2, eine Agentur für Marketing Communication Services in Düsseldorf. Er ist Fachautor und Gründungsmitglied der POS-Marketing Association e.V. (POSMA). Gabriele Hunstiger und Peter Dräger gehören zum Executive Board von FREY.G2.

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