Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications, and Public Policy
Author:   Jay Lindquist ,  M Joseph Sirgy (Virginia Polytechnic Institute and State University, USA)
Publisher:   Atomic Dog Publishing Inc
Edition:   4th ed.
ISBN:  

9781426630507


Publication Date:   02 June 2008
Format:   Paperback
Availability:   In Print   Availability explained
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Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications, and Public Policy


Overview

Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.

Full Product Details

Author:   Jay Lindquist ,  M Joseph Sirgy (Virginia Polytechnic Institute and State University, USA)
Publisher:   Atomic Dog Publishing Inc
Imprint:   Atomic Dog Publishing Inc
Edition:   4th ed.
Dimensions:   Width: 21.80cm , Height: 3.00cm , Length: 27.70cm
Weight:   1.724kg
ISBN:  

9781426630507


ISBN 10:   1426630506
Publication Date:   02 June 2008
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

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Latest Reading Guide

NOV RG 20252

 

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