Awards

• Commended for Axiom Business Book Awards (Corporate History) 2009

Overview

Commemorating the 100-year anniversary of Shiner Beer, this entertaining history tells the complete story of a famous Texas establishment. Shiner Bock has entered into the pantheon of Texan icons, and this book chronicles its development, from the improbable beginning of German and Czech immigrants who founded the brewery to the successes and struggles of a growing business, recalling the many times the brand was as good as dead. For beer connoisseurs, Texas-history buffs, or simply those who appreciate a story of beating the odds, this is a tribute to an independent and well-made beer.

Full Product Details

9781933979205

Table of Contents

Reviews

This is a great-looking, big-format hardback with crisp, lavish design and graphics finally, a coffee table book for beer geeks. Better yet, Renfro captures the flavor of this much-loved regional brewery. -- The Oregonian

Full of heartwarming stories, hilarious anecdotes, and fabulous archival photos. -- Austin Chronicle Fun to read with the most entertaining headlines and style of writing you've ever seen. -- Austin Woman Magazine The cover unfolds to become a 20-by-30-inch vintage Shiner poster. So the book is, in more ways than one, a work of art. -- Abilene Reporter News A great book. -- Page Turners segment, KXAN, Austin, Texas This book is exactly what you think it is, and is very good at what it does. Shiner Bock fans will absolutely love this. -- Mutineer Magazine For fans of Shiner beer and the Spoetzel Brewery, as well Texas history buffs, comes an entertaining read of the brewery's first century. --beercook.com This is a great-looking, big-format hardback with crisp, lavish design and graphics finally, a coffee table book for beer geeks. Better yet, Renfro captures the flavor of this much-loved regional brewery. -- The Oregonian

Author Information

Mike Renfro is an advertiser whose work has been recognized with awards such as the Adweek Magazine Creative All-Star, the Radio Mercury Award, and the One Show Creative Award.

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