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9781631497810

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Matsumura's collection of 'shikake' ideas and theories embody the timeless Japanese pride in the design of 'cleverness'. . . . The shikake book is a useful 'shikake' itself for planning and creating experiences that can deliver higher customer lifetime value.--Dr. John Maeda, former president of the Rhode Island School of Design and author of The Laws of Simplicity: Design, Technology, Business, Life Whether you work in marketing, product design, or merely want to delight and inspire your customers and colleagues, Matsumura's powerful, inclusive method will show you how to create sustainable behavioral change.--Nir Eyal, best-selling author of Hooked and Indistractable

Author Information

Naohiro Matsumura is a professor in the Graduate School of Economics at Osaka University. He lives in Osaka, Japan.

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