Overview

We are living in a time when behavioral change is necessary for our health and survival. Yet we find it exceedingly difficult to transform our own habits, let alone those of other people. Enter Naohiro Matsumura, whose powerful new design method is as astonishingly simple in its logic as it is sophisticated in its psychology. It allows any of us to address challenges in our homes, our public spaces, and our social interactions. As Matsumura shows, a shikake--or device in Japanese--is a design that exerts influence on us through subtle nudging, rather than direct command; it encourages a particular behavior without telling its (often unwitting) user the primary purpose of that behavior. For example: footprints in a store guide shoppers and keep them socially distant; a basketball hoop placed over a trash can entices children to tidy up their rooms; a symbol of a shrine in a public square encourages respectfulness; and a staircase painted to look like piano keys prompts exercise through play. Combining traditional Japanese aesthetics with the lessons of behavioral economics, Matsumura reveals how to identify the hidden design cues that already shape our world, and how shikakes can help us confront some of the most pressing challenges of our era, from pandemics to declining civic engagement to climate change and beyond.

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Naohiro Matsumura is a professor in the Graduate School of Economics at Osaka University. He lives in Osaka, Japan. An AudioFile Earphones Award winner for 47 Ronin by John Allyn, David Shih narrated the History Channel documentary China's First Emperor and the Discovery Networks series Royal Inquest. He is the voice of Eddie Toh in the hit video game Grand Theft Auto V. In addition to his role as Isiah on the Hulu original series The Path, he has appeared in the TV shows The Blacklist, Mozart in the Jungle, Unforgettable, Golden Boy, Blue Bloods, Are We There Yet?, Late Night with Conan O'Brien, Law & Order: Special Victims Unit, All My Children, and As the World Turns, as well as the feature films The Amazing Spider-Man 2, Respect the Jux, Old 37, Fan Girl, and Saving Face. His theater credits include the National Asian American Theater Company's acclaimed production of Awake and Sing! at the Public Theater, The World of Extreme Happiness (Manhattan Theatre Club), Bike America (Ma-Yi Theater Company), and Crane Story (The Playwrights Realm). Dave also works with Only Make Believe performing interactive theater for children in hospitals and care facilities.

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