Overview
In the years after World War II, as women were being pushed from wartime jobs for returning soldiers, government and business leaders-and women themselves-saw small business ownership as a viable economic solution. In just five years, US women owned nearly a million of the nation’s businesses. In the decades since, women have moved increasingly into business ownership, often outpacing male start-ups so that today, they own more than fourteen million businesses, 40 percent of all US companies. She’s the Boss chronicles the forces that made entrepreneurship attractive to women. In rich detail, Debra Michals shares the stories of the countless women of all races, ethnicities, genders, and abilities who contributed to this important history. The book also explores the intersection of women’s personal choices within changing social, political, and economic factors, such as the rising divorce rates of the 1960s and 1970s, ongoing workplace and credit discrimination, civil and women’s rights activism and activist entrepreneurs, the 1970s recession and 1980s “Reagan Revolution,” and more recently, the internet, crowd-funding, and social entrepreneurship.
Full Product Details
Author: Debra Michals
Publisher: Rutgers University Press
Imprint: Rutgers University Press
Dimensions:
Width: 15.60cm
, Height: 2.00cm
, Length: 23.50cm
Weight: 0.286kg
ISBN: 9781978818163
ISBN 10: 1978818165
Pages: 242
Publication Date: 15 April 2025
Recommended Age: From 18 to 99 years
Audience:
College/higher education
,
Professional and scholarly
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
""In less than half a century, women have gone from owning 7 percent of all businesses in the U.S. to nearly half of them. How? Debra Michals has gifted scholars with an illuminating, deeply researched, and much-needed history to explain this remarkable but still overlooked transformation."" -- Joshua Clark Davis * author of From Head Shops to Whole Foods: The Rise and Fall of Activist Entrepreneurs * ""This terrific and timely book not only tells the history of women's entrepreneurship since World War II in all its breadth and diversity but also makes you think 'Gee, maybe I should start my own business.' If so, you will be in excellent company."" -- Susan Ware * author of Why They Marched: Untold Stories of the Women Who Fought for the Right to Vote *
Author Information
DEBRA MICHALS is an associate professor of women’s and gender studies and chair of the Humanities Department at Merrimack College in North Andover, Massachusetts.
