Sharing Economy Platforms: A Casebook for Understanding Multiplayers in Sharing Economy Platforms
Author:   Ruizhi Yuan ,  Martin J. Liu
Publisher:   Springer Verlag, Singapore
Edition:   2024 ed.
ISBN:  

9789819754038


Pages:   206
Publication Date:   15 October 2024
Format:   Hardback
Availability:   Not yet available   Availability explained
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Sharing Economy Platforms: A Casebook for Understanding Multiplayers in Sharing Economy Platforms


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Author:   Ruizhi Yuan ,  Martin J. Liu
Publisher:   Springer Verlag, Singapore
Imprint:   Palgrave Macmillan
Edition:   2024 ed.
ISBN:  

9789819754038


ISBN 10:   9819754038
Pages:   206
Publication Date:   15 October 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Chapter 1: The concept of sharing economy platform (SEP).- Chapter 2: SEP’s marketing strategies to adapt to changing environment—the Case of FischerTM.- Chapter 3: Value creation in the SEP.- Chapter 4: The reasons why consumers join the SEP.- Chapter 5: SEP is facilitating Electronic Word-of-Mouth (eWOM): the case of Xiaohongshu Platform.- Chapter 6: Understanding prosumers’ behaviours in SEPs.- Chapter 7: The ethical consideration of datafication in platforms: The case of Chinese social credit SEP.- Chapter 8: The supplier governance strategy in SEPs.- Chapter 9: The fellow customers’ engagement behaviors in SEPs.

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Author Information

Dr. Ruizhi Yuan  is now the programme coordinator of MSc International Management (Marketing), and Assistant Professor in Marketing at Nottingham University Business School China. Her research interests focus on sharing economy, individual well-being and branding in emerging markets. Prof. Martin J. Liu is the Associate Dean and Professor in Marketing and Innovation at the Nottingham University Business School China. His research interests focus on digital innovation, and he regularly publishes in world-leading journals, including MIS Quarterly, Information Systems Research, and the British Journal of Management.

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