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9781522599289

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Assistant professor in the Economic and Business Studies Department at the Open University of Catalonia, Spain. She holds a Ph.D. in Business Sciences and a master's degree in Marketing and consumer behaviour from the University of Granada, Spain. Her lines of research and interest are focused on consumer behaviour in relation to technological innovations, in particular themes related to e-commerce, mobile payments, financial applications/platforms and sharing services. Francisco Liébana-Cabanillas is an Assistant Professor in the Department of Marketing and Market Research at the University of Granada (Spain) since 2000 and holds a Ph.D. in Business Sciences at this university. He has a degree in Business and Administration Science and a Master in Marketing and Consumer Behavior, from the University of Granada. His main area of research and interest is the effectiveness of the mobile and online banking, Internet consumer behavior and e-banking acceptance; the results of which are reflected in various papers (Expert Systems With Applications, Service Industries Journal , Industrial Management & Data Systems, Global Business Perspectives , International Journal of Management Science and Information Technology , Harvard Deusto Business Research , Papeles de Economía Española , etc) which have been presented at the European Marketing Academy (EMAC), Asociación Española de Marketing Académico y Profesional (AEMARK), International Network of Business and Management (INBAM), International Symposium on Management Intelligent Systems (ISMIS), Jornadas Hispanolusas de Gestión, etc., book (Pearson) and chapters in different multidisciplinary books (IGI Global, Springer, etc). He is currently working on different research projects in Internet social networks, mobile payment, social commerce, Internet and effectiveness, multi-objective optimization and new technologies acceptance.

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