Shaping International Public Opinion: A Model for Nation Branding and Public Diplomacy

Author:   Alice Kendrick ,  Alice Kendrick
Publisher:   Peter Lang Publishing Inc
Edition:   New edition
ISBN:  

9781433130298


Pages:   282
Publication Date:   23 November 2016
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $316.27 Quantity:  
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Shaping International Public Opinion: A Model for Nation Branding and Public Diplomacy


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Author:   Alice Kendrick ,  Alice Kendrick
Publisher:   Peter Lang Publishing Inc
Imprint:   Peter Lang Publishing Inc
Edition:   New edition
Dimensions:   Width: 15.00cm , Height: 2.00cm , Length: 22.50cm
Weight:   0.500kg
ISBN:  

9781433130298


ISBN 10:   1433130297
Pages:   282
Publication Date:   23 November 2016
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Jami A. Fullerton (Ph.D., the University of North Texas) is a professor in the School of Media and Strategic Communications and holds the Peggy Layman Welch Chair in Strategic Communications at Oklahoma State University-Tulsa. Alice Kendrick (Ph.D., the University of Tennessee) is the Marriott Professor of Advertising in the Temerlin Advertising Institute at Southern Methodist University in Dallas, where she teaches communication research and strategy courses.

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