Overview

""You will have a blank sheet of paper, a license to change everything...We need you to lead a revolution."" These were the words of Leo Mullin, the Chairman of the Board for IATA, when trying to persuade the author of this book to join IATA. Giovanni Bisignani became Director General-CEO of IATA (International Air Transport Association) in June 2002, just after the horrors of 9/11, which created one of the greatest threats ever to the aviation industry. IATA is the central body of the world s airlines, responsible for the industry s financial ($300 billion/year) clearing system, e-ticketing, government lobbying and passenger safety policies. Changing this framework was essential if aviation was to have a sustainable future. During his ten years as Director General, Bisignani implemented and oversaw enormous changes in aviation, improving not only the business side of the equation but also the passenger experience and environmental performance. This book is about change, about its challenges and the talent and willpower necessary to drive it through. Specifically, it is the inside story of the struggle for survival and transformation of one of the world s most dynamic and event-shaping industries.

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9781907794544

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Reviews

Congratulations on a great record. Too often these organizations don t change the shape of the industry. Fortunately, they had you, and in this case, you did. --Jack Welch, former Chairman and CEO of GE Shaking the Skies reinforces the importance of working together to deliver a compelling vision, employing a comprehensive strategy and using a relentless implementation process. --Alan Mulally, President and CEO, Ford Motor Company Shaking the Skies is not only a leadership primer...but also a truly enjoyable and often amusing peek behind the scenes at global aviation, national leaders of consequence and international negotiations. --Herbert D. Kelleher, Founder & Chairman Emeritus, Southwest Airlines Co

"""Congratulations on a great record. Too often these organizations don t change the shape of the industry. Fortunately, they had you, and in this case, you did."" --Jack Welch, former Chairman and CEO of GE ""Shaking the Skies reinforces the importance of working together to deliver a compelling vision, employing a comprehensive strategy and using a relentless implementation process."" --Alan Mulally, President and CEO, Ford Motor Company ""Shaking the Skies is not only a leadership primer...but also a truly enjoyable and often amusing peek behind the scenes at global aviation, national leaders of consequence and international negotiations."" --Herbert D. Kelleher, Founder & Chairman Emeritus, Southwest Airlines Co"

Author Information

Giovanni Bisignani was Director General-CEO of the International Air Transport Association (IATA) from June 2002 to July 2011. During his nearly ten years with the organization, Giovanni drove major industry changes. The most important were making the IATA Operational Safety Audit (IOSA) a condition of IATA membership and introducing a new way of flying through e-ticketing. The former contributed to a 58% improvement in safety over the period 2002-11. Giovanni is a member of the Board of NATS Holdings Limited, the UK s air traffic services provider. He is also a member of the Board of SAFRAN Group, partially owned by the French Government. He is a member of the Board of AirCastle (US), a global aircraft leasing company. He is a member of the World Economic Forum Global Agenda Council on Aviation, Travel & Tourism (Switzerland) and is a Visiting Professor at Cranfield University, School of Engineering (UK). Previously, Giovanni was CEO of Alitalia, Chairman of the Association of European Airlines and Chairman of Tirrenia di Navigazione shipping company.

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