Overview

The video-sharing platform YouTube signals exciting opportunities and challenges for Shakespeare studies. As patron, distributor and archive, YouTube occasions new forms of user-generated Shakespeares, yet a reduced Bard too, subject to the distractions of the contemporary networked mediascape. This book identifies the genres of YouTube Shakespeare, interpreting them through theories of remediation and media convergence and as indices of Shakespeare’s shifting cultural meanings. Exploring the intersection of YouTube’s participatory culture – its invitation to ‘Broadcast Yourself’ – with its corporate logic, the book argues that YouTube Shakespeare is a site of productive tension between new forms of self-expression and the homogenizing effects of mass culture. Stephen O’Neill unfolds the range of YouTube’s Bardic productions to elaborate on their potential as teaching and learning resources. The book importantly argues for a critical media literacy, one that attends to identity constructions and to the politics of race and gender as they emerge through Shakespeare’s new media forms. Shakespeare and YouTube will be of interest to students and scholars of Shakespearean drama, poetry and adaptations, as well as to new media studies.

Full Product Details

Author:   Dr Stephen O'Neill (Maynooth University, Ireland)
Publisher:   Bloomsbury Publishing PLC
Imprint:   The Arden Shakespeare
Dimensions:   Width: 12.90cm , Height: 1.80cm , Length: 19.80cm
Weight:   0.340kg
ISBN:  

9781474263177

ISBN 10:   1474263178
Pages:   344
Publication Date:   22 October 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Note on Procedures List of Illustrations Acknowledgements Introduction: Interpreting YouTube Shakespeare Chapter One: Searchable Shakespeares: Attention, Genres and Value on YouTube Chapter Two Broadcast Your Hamlet: Convergence Culture, Shakespeare and Online Self-Expression Chapter Three Race in YouTube Shakespeare: Ways of Seeing Chapter Four Medium Play, Queer Erasures: Shakespeare's Sonnets on YouTube Chapter Five The Teaching and Learning Tube: Challenges and Affordances for Shakespeare Studies Bibliography Index

Reviews

This savvy, informative and accessible book is an asset to teachers and learners in general as well as to researchers. A copy by every Shakespearean's laptop? Shakespeare Survey

Author Information

Stephen O'Neill is a Lecturer in the School of English, Media and Theatre Studies, National University of Ireland Maynooth, with teaching and research interests in Shakespearean and English Renaissance drama and also Shakespeare adaptation, especially in popular culture and new media. His publications include Staging Ireland: Representations in Shakespeare and Renaissance Drama (2007) Shakespeare and the Irish Writer (2010), co-edited with Janet Clare; and essays on the reception of Shakespearean drama

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