Overview
Winner of the 2024 BEA Book Award Runner-up in the History Division of the Association for Education in Journalism and Mass Communication (AEJMC) Runner-up for the AJHA Book of the Year (American Journalism Historians Association). Despite uncertain beginnings, public broadcasting emerged as a noncommercial media industry that transformed American culture. Josh Shepperd looks at the people, institutions, and influences behind the media reform movement and clearinghouse the National Association of Educational Broadcasters (NAEB) in the drive to create what became the Public Broadcasting Service and National Public Radio. Founded in 1934, the NAEB began as a disorganized collection of undersupported university broadcasters. Shepperd traces the setbacks, small victories, and trial and error experiments that took place as thousands of advocates built a media coalition premised on the belief that technology could ease social inequality through equal access to education and information. The bottom-up, decentralized network they created implemented a different economy of scale and a vision of a mass media divorced from commercial concerns. At the same time, they transformed advice, criticism, and methods adopted from other sectors into an infrastructure that supported public broadcasting in the 1960s and beyond.
Full Product Details
Author: Josh Shepperd
Publisher: University of Illinois Press
Imprint: University of Illinois Press
Dimensions:
Width: 15.20cm
, Height: 2.00cm
, Length: 22.90cm
Weight: 0.367kg
ISBN: 9780252087257
ISBN 10: 0252087259
Pages: 244
Publication Date: 23 May 2023
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Manufactured on demand
We will order this item for you from a manufactured on demand supplier.
Reviews
“Equipped with a wealth of archival research and a fresh perspective, Shepperd reshapes the history of public broadcasting convincingly and with great respect for the practitioners, researchers, and reformers responsible for its development and influence.”--Deborah L. Jaramillo, author of The Television Code: Regulating the Screen to Safeguard the Industry
Equipped with a wealth of archival research and a fresh perspective, Shepperd reshapes the history of public broadcasting convincingly and with great respect for the practitioners, researchers, and reformers responsible for its development and influence. --Deborah L. Jaramillo, author of The Television Code: Regulating the Screen to Safeguard the Industry
Author Information
Josh Shepperd is an assistant professor of media studies at the University of Colorado Boulder and director of the Sound Submissions Project at the Library of Congress.
