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"In this groundbreaking new book, acclaimed researcher and author George Barna identifies, describes, and analyzes seven major ""faith tribes"" in America--documenting who they are, what they believe, how they vote, and what they are passionate about. Barna provides helpful insight into how these groups influence our economy, politics, and values--and what their potential is to change America. Through his in-depth study of all seven tribes, Barna has identified potential strategies that faith tribes--if they choose to--could employ to facilitate healing and restoration in American culture, and cultures across the world. The seven tribes are as follows: Captive Christians, Casual Christians, Jews, Mormons, Pantheists, Muslims, and Skeptics."

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George Barna is the bestselling author of more than forty books, which have won a variety of awards and have been translated into more than a dozen languages. Founder of the Barna Group, a leading research firm focused on the intersection of faith and culture, he currently leads the faith development ministry Metaformation and is also a founding director of the Strategenius Group, a business development and marketing firm. He lives with his wife and three daughters in Ventura, California. George Barna is the bestselling author of more than forty books, which have won a variety of awards and have been translated into more than a dozen languages. Founder of the Barna Group, a leading research firm focused on the intersection of faith and culture, he currently leads the faith development ministry Metaformation and is also a founding director of the Strategenius Group, a business development and marketing firm. He lives with his wife and three daughters in Ventura, California.

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