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OverviewMost sales reps have very little understanding of the retailer side of the business, ... they really don't understand who they are selling to. This is an introduction to the basic points of retail, written from the sales reps perspective providing insights to the needs and objectives of their retail clients. It is the author's belief that the more sales reps understand the needs and objectives of their retail clients, the more able they will become to align their sales presentations with those needs. This results in better targeted programs for the retailers and more 'yeses' for the reps. Full Product DetailsAuthor: Buck JonesPublisher: Createspace Independent Publishing Platform Imprint: Createspace Independent Publishing Platform Volume: 1 Dimensions: Width: 15.20cm , Height: 0.40cm , Length: 22.90cm Weight: 0.109kg ISBN: 9781986966269ISBN 10: 1986966267 Pages: 74 Publication Date: 07 April 2018 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Available To Order ![]() We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |