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9781637424209

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In his new concise, expert book Servitization: Assessment Protocol for Action, author Antonio Pérez Márquez provides the necessary practical foundations and inspirational insights to allow readers to develop, deploy, maintain, and continuously innovate a service strategy for a business, non-profit, and even an individual's life.--Jim Spohrer, Board Member, International Society of Service Innovation Professionals Servitization offers the reader a holistic and practical vision on the subject of the Service in the industrial context that requires great understanding for its implementation.--Cesar Bernal, Director of the Innovation and Strategy research group, International School of Economic and Administrative Sciences, Universidad de La Sabana, Bogotá, Colombia This book presents, in a profound and surprising way, how much not only the concepts had evolved, but how the required skills have changed and how to develop them within organizations, starting from the necessary strategic formulation to identify the tools for their evaluation.--Julio Bucci, Executive President of Pipeline Investment Limited, Bermuda

In his new concise, expert book Servitization: Assessment Protocol for Action, author Antonio Perez Marquez provides the necessary practical foundations and inspirational insights to allow readers to develop, deploy, maintain, and continuously innovate a service strategy for a business, non-profit, and even an individual's life.--Jim Spohrer, Board Member, International Society of Service Innovation Professionals Servitization offers the reader a holistic and practical vision on the subject of the Service in the industrial context that requires great understanding for its implementation.--Cesar Bernal, Director of the Innovation and Strategy research group, International School of Economic and Administrative Sciences, Universidad de La Sabana, Bogota, Colombia This book presents, in a profound and surprising way, how much not only the concepts had evolved, but how the required skills have changed and how to develop them within organizations, starting from the necessary strategic formulation to identify the tools for their evaluation.--Julio Bucci, Executive President of Pipeline Investment Limited, Bermuda

Servitization offers the reader a holistic and practical vision on the subject of the Service in the industrial context that requires great understanding for its implementation--Cesar Bernal, Director of the Innovation and Strategy research group, International School of Economic and Administrative Sciences, Universidad de La Sabana, Bogota, Colombia This book presents, in a profound and surprising way, how much not only the concepts had evolved, but how the required skills have changed and how to develop them within organizations, starting from the necessary strategic formulation to identify the tools for their evaluation.--Julio Bucci, Executive President of Pipeline Investment Limited, Bermuda

Author Information

Antonio Pérez Márquez has a degree in Philosophy and Social Communication from the Universidad Central of Venezuela (UCV) and the Pontificia Universidad Catolica Santa Rosa in Venezuela; and holds a master's degree in Science of Education from Indiana University (USA). He has held management positions in the areas of HR, Marketing and Public Affairs of the Venezuelan oil & gas industry (PDVSA) as well as entrepreneurial initiatives in the areas of management consulting and publishing. He also taught courses related to service management at renowned universities in Venezuela and Colombia.The passion for knowledge, practice and teaching of service led Antonio Pérez Márquez to lead the team of trainers-consultants who designed and executed the corporate program on inculturation of service in the Venezuelan oil industry. In his book Implosion Corporativa he recounts this pioneering experience in Latin America and what a solid corporate culture based on service can achieve.

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