Services Marketing: People, Technology, Strategy (Eighth Edition)
Author:   Jochen Wirtz (National University Of Singapore, Singapore) ,  Christopher Lovelock (.)
Publisher:   World Scientific Publishing Co Inc (USA)
Edition:   8th Revised edition
ISBN:  

9781944659011


Pages:   800
Publication Date:   11 April 2016
Format:   Paperback
Availability:   In Print   Availability explained
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Services Marketing: People, Technology, Strategy (Eighth Edition)


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Overview

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Full Product Details

Author:   Jochen Wirtz (National University Of Singapore, Singapore) ,  Christopher Lovelock (.)
Publisher:   World Scientific Publishing Co Inc (USA)
Imprint:   World Scientific Publishing Co Inc (USA)
Edition:   8th Revised edition
Dimensions:   Width: 21.60cm , Height: 2.30cm , Length: 27.40cm
Weight:   1.497kg
ISBN:  

9781944659011


ISBN 10:   1944659013
Pages:   800
Publication Date:   11 April 2016
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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