Overview
"UMTS is not about Technology, it is about Services... The UMTS or 3G environment is the ultimate convergence of fixed and mobile, voice and data, content and delivery. The result will be the largest and most complex communications system that man has designed. If you want a challenge then this is the industry to be in. Services for UMTS (Universal Mobile Telecommunication System) or 3G (3rd Generation mobile networks) is a book about the near future, where UMTS allows mobile phones and other devices for communication, entertainment, personalised services, utility and fun to be used in new ways. While it is difficult to predict the potential of UMTS in the future in a precise way, broad categories and general service ideas are emerging. This book looks at over 200 of these possible applications and provides more detailed scenarios for over 100 of them. It explores these ideas in depth, with suggestions on how to create exciting and viable services for a new world. This book intends to answer many of the current UMTS service questions as well as introduce new ideas and concepts to enable operators to create a winning UMTS services strategy. * What should the focus of service creation be to ensure early time to profit in UMTS? * What are the key market segments that should be addressed with UMTS services? * Is there a killer application or applications that will revolutionise the industry? * What are the differentiating factors that will separate the leaders from the UMTS pack? * 15 aspects of the business analyzed by value chains and business models * The 5 M's of successful UMTS Service Definition Written for the non-technical reader and with a strong business focus, Services for UMTS is a ""must-read"" for anybody wanting to enter the UMTS environment, make money in it, or to understand it."
Full Product Details
Author: Tomi T. Ahonen ,
Joe Barrett
Publisher: John Wiley and Sons Ltd
Imprint: John Wiley & Sons Ltd
Dimensions:
Width: 15.40cm
, Height: 2.60cm
, Length: 23.40cm
Weight: 0.672kg
ISBN: 9780471485506
ISBN 10: 0471485500
Pages: 392
Publication Date: 25 March 2002
Audience:
Professional and scholarly
,
Professional and scholarly
,
Professional & Vocational
,
Postgraduate, Research & Scholarly
Format: Hardback
Publisher's Status: Unknown
Availability: Out of stock
Reviews
It is a good resource for operators and business managers, and will also serve as a convenient tutorial for new 3G service providers. (Computing Reviews.com, January 19, 2004) Essentially anyone keen to take advantage of the undoubted business opportunities presented by 3G will find this book an inspiring and compelling read. (www.mformobile.com, 30 May 2002) ...another excellent book...one of those if you only read one book about 3G read this one books... (www.tomhume.org, 3 July 2002) ...comphrehensive, accurate, well documented, clear and logically structured... (EBU Technical Review, 20 December 2002)
It is a good resource for operators and business managers, and will also serve as a convenient tutorial for new 3G service providers. (Computing Reviews.com, January 19, 2004) Essentially anyone keen to take advantage of the undoubted business opportunities presented by 3G will find this book an inspiring and compelling read. (www.mformobile.com, 30 May 2002) ...another excellent book...one of those 'if you only read one book about 3G read this one' books... (www.tomhume.org, 3 July 2002) ...comphrehensive, accurate, well documented, clear and logically structured... (EBU Technical Review, 20 December 2002)
It is a good resource for operators and business managers, and will also serve as a convenient tutorial for new 3G service providers. (Computing Reviews.com, January 19, 2004) Essentially anyone keen to take advantage of the undoubted business opportunities presented by 3G will find this book an inspiring and compelling read. (www.mformobile.com, 30 May 2002) ...another excellent book...one of those 'if you only read one book about 3G read this one' books... (www.tomhume.org, 3 July 2002) ...comphrehensive, accurate, well documented, clear and logically structured... (EBU Technical Review, 20 December 2002)
Author Information
Tomi is an independent consultant on 3G strategy. Previously he set up and headed Nokia's Global 3G Business Consultancy department. Earlier he worked for three operators/carriers in Finland and New York, creating the world's first fixed-mobile service bundle, and setting a world record for challenger operator market share, as well as participating in telecoms standardization. He started work as a controller on Wall Street. Tomi holds an MBA from St John's University New York. Joe has been in the telecommunications industry since 1979 when he joined BT. He has worked in the mobile telecommunications arena since 1985 where he worked in the emerging European mobile phone market. He has been with Nokia for over 10 years holding various positions in sales, marketing and strategic areas for the mobile infrastructure business. He started his career in the Royal Navy as a radio engineer and now lives in Finland with his family.
