Overview

This book explores the relationship between management, marketing, innovation, and sustainability within the service industries. Based on conceptual and empirical research, it examines how these elements can be integrated to enhance experiences. Contributions from leading researchers explore both the environmental and economic dimensions of sustainability as well as social sustainability and the co-creation of services with residents and societies in a variety of contexts and regions. The book provides multidisciplinary insights from marketing, management, economics, geography, strategy, and social anthropology, adopting a system approach of sustainability. This approach is reflected upon in the new geological epoch of the Anthropocene, providing insights on research initiatives associated with the responsible planning and management of services and experiences that promote sustainable behaviour. Services, Experiences, and Sustainability will inspire and encourage its readers to make a difference for the people, planet, and profit. The book will appeal to graduate students and researchers in the fields of service management, service marketing, innovation in services, tourism and event experiences, and sustainable management. The book will also prove helpful for policymakers, industry practitioners, government agencies (local, regional, national, and international), NGOs, and volunteers. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC BY-NC-ND)] 4.0 license.

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9781032762784

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Monica A. Breiby is Professor of Tourism Management and Sustainable Development, and the study program manager for the Master of Sustainable Innovation and Management at the University of Inland Norway. Breiby holds a PhD in nature-based tourism from the Norwegian University of Life Sciences. Her research topics range from managing sustainable development and co-creating sustainable experiences to innovation processes and tourist experiences. Breiby is also head of the Centre for Tourism Research, a collaboration between the Norwegian Institute for Nature Research and Inland Norway University of Applied Sciences/Eastern Norway Research Institute. Ingunn Elvekrok is Professor of Organization, Leadership, and Innovation at Kristiania University College and the University of Southeastern Norway. She is currently head of the department of marketing at Kristiania. She holds an MSc and an MPhil and is Dr. Oecon from the Norwegian School of Economics. Her extensive and diverse background includes experience in both public and private companies. Since 2008, she has been active in academia, teaching, supervising, and conducting research within her fields. She has published in renowned international journals, including Tourism Management, Journal of Travel Research, and Regional Studies. Terje Slåtten is Professor of Business Administration at the University of Inland Norway, campus in Lillehammer. At present, he serves as an associate editor for the European Business Review. Additionally, he serves on several editorial boards within the international research community. Slåtten’s interests encompass numerous areas, including service quality, creativity, innovation, sponsorship, emotions, and ambidexterity. Currently, he is researching the role of curiosity in organisations from both employee and leadership perspectives.

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