Overview

The authors provide students with the information they need to plan, analyze and execute these new service platforms, giving them a better grasp of the changing nature of enterprise applications and infrastructure. As future managers, they must understand that unless their firms create an effective services strategy, they are likely to be left behind. Kalakota and Robinson present a balanced perspective of what students need to know to make effective technology decisions. They write both to challenge the dominance of current piecemeal strategies and to address three critical issues: How to plan in an economy where differentiation is achieved not through products but through technology-enabled services; How to translate business imperatives into better technology execution; and How to organize the changes Web Services have wrought on the business landscape.

Full Product Details

Author:   Ravi Kalakota ,  Marcia Robinson
Publisher:   Pearson Education (US)
Imprint:   Addison-Wesley Educational Publishers Inc
Dimensions:   Width: 17.70cm , Height: 2.30cm , Length: 17.70cm
Weight:   0.612kg
ISBN:  

9780321150394

ISBN 10:   0321150392
Pages:   384
Publication Date:   17 July 2003
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

 Foreword.  Preface.  1. From E-Business to Services: Why and Why Now?  2. Focal Points of Digitization.  3. Service Platforms: Enablers of Digitization.  4. Multi-Channel Customer Blueprint: Creating New Service Experiences.  5. Spend Management Blueprint: Enabling Supplier Management Services.  6. Supply Chain Blueprint: Creating an Adaptive Enterprise.  7. Employee-Centric Blueprint: Enabling Human Capital Management.  8. Product Innovation Blueprint: Enabling Product Lifecycle Management.  9. Vision to Execution: The Blueprint Methodology. 10. The Analysis and Design of New Services: Meso-Level Blueprint. 11. Making Digitization Happen: Micro-Level Technology Blueprint. 12. The Discipline of Execution: A Tale of Two Companies. Endnotes.

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Author Information

Marcia Robinson is the cofounder and president of e-Business Strategies. She has extensive experience in the service delivery and customer side of e-business for the financial services industry. Dr. Ravi Kalakota is a pioneer in the area of e-commerce. He is the CEO of e-Business Strategies, a technology research and consulting practice, and has consulted extensively with start-ups and Fortune 1000 companies. 0321150392AB04022003

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